To kick-off this blog on Corporate Social Responsibility, Link TV is sending me to the Sustainable Brands Conference in Monterey this coming Wednesday, June 3rd.

This conference is described as "the preeminent event for discussing the rapid rise of sustainability as a driver for revenue growth and brand equity in the 21st Century." To me, that means it is a platform for business leaders and entrepreneurs to come together and learn from proven experts about how to make a profit by doing good.

The assumption that businesses must choose between doing good and making a profit is becoming easier to dispel as visionaries like Tom Szaky from TerraCycle and Mike Hannigan from Give Something Back are now competing with large corporations.

Sustainable Brands is being produced by Sustainable Life Media, which was founded by an incredible woman named KoAnn Vikoren Skyzyniarz.  KoAnn is one of the few people I've met with a corporate background whose story does not have an apologetic twang to it.  She described her experience in the corporate world as being both inspirational and quite possibly sheltered. The time she spent working for corporations led her to believe that there
are just as many good people in corporations as there are greedy ones.  And so, she wanted to take her experience and optimism and apply it in a way that creates a bridge between the businesses that will lead us into the
future, and the consumers and media entities that will either support or correct their efforts.

I invite you all to follow me as I interview change agents like KoAnn next Wednesday.  Feel free to send in any questions you might have to the blog!  The leaders of sustainable business know that viewers like you, who have been nourishing themselves with the raw information we air on Link TV, are the people who will decide if their businesses are going to sink or swim.  This is an opportunity for us to have our voices heard.  I hope to hear from you soon... You'll be hearing more from me!

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