This week, we had the opportunity to talk with Dr. Sharon Norton, Director of Development at the Mathile Institute for the Advancement of Human Nutrition. Link Media is collaborating with the Mathile Institute for the Advancement of Human Nutrition this year to raise awareness about global hunger and malnutrition through Revolution Hunger. Revolution Hunger is a unique campaign that harnesses the power of teens across the United States to take on the problems of hunger and malnutrition around the world.

Hi Sharon. Thanks for joining us to talk about your work. First and foremost, what is the mission of the Mathile Institute for the Advancement of Human Nutrition, and what type of work does it do?

Our mission is creating lasting solutions that enable nutritional well-being in children. Our work is focused on children under the age of five and particularly those under the age of two. The provision of proper nutrition to this difficult to reach and often overlooked age group can help prevent stunting, improve cognitive outcomes, and ensure more positive health consequences for life.

In terms of hunger and malnutrition, what are the major challenges happening globally?

Overall, the majority of our work is aimed at resolving hidden hunger. Hidden hunger is a chronic lack of vitamins and minerals that can lead to physical and cognitive afflictions. In Central America for example, there is a dire need for nutritional intervention to alleviate hidden hunger as evidenced by the average prevalence of 23.5% stunting regionally. Stunting is essentially where children do not grow to their potential in height and Guatemala and Honduras top the list with 54.5% and 30.1%, respectively, in stunted children under the age of 5. Moreover, anemia, iodine and/or vitamin deficiencies affect over 16 million young children and 5 million pregnant women in this region. This is a significant issue as those affected by micronutrient deficiency worldwide exceeds two billion. Dietary deficiencies are borne disproportionately by children, mothers, and those living in rural communities. Resolution of these deficiencies will result in improved health outcomes for children and mothers.

How did you find your way to the position you now hold? How do you feel personally connected to this cause?

I think it has been the combination of an open mind, a spirit of discovery and skills that had the potential for broad application. When I entered college, I was 100% sure I wanted to be a veterinarian, then I started taking nutrition classes and learned that I loved nutrition, ration formulation and working with large animals. That took me into an entirely different career, but my degree in nutrition has allowed me to work in a number of different nutrition related sectors. Today, at the Mathile Institute I am using my nutritional training to help resolve malnutrition in children. But I also get to apply other skills I picked up while working in the packaged goods sector such as technical communications and consumer understanding methodologies. My personal connection to my work stems from my belief in the "Golden Rule" -- treating others as we would wish to be treated. I believe in treating people with dignity and respect and, for children, I believe that includes their right to a healthy diet.

You have the amazing opportunity to learn about a lot of positive work happening in the field around this cause. What is one of the most inspiring stories you have come across recently?

I was incredibly inspired by an experience I had not long ago in El Salvador. We met with FUSAL, a private non-profit organization in El Salvador that channels the experience and social responsibility of a committed Salvadoran business family. This family has solidarity with the most vulnerable people in society and are dedicated to human development, which is why health and education are at the core of their non-profit organization's work. I had the opportunity to visit one of FUSAL's project sites in a rural community. The community workers were teaching the mothers about nutrition and health, demonstrating how to prepare more nutritious meals and ways to provide their babies stimulation to enhance cognitive development. I was so inspired by the sense of community, kindness and the care among these women and among those that were serving them. It was an example of the kind of humanity and action that we need to solve the problem of hunger in this world.

Another story that continually moves me the life and work of Dr. Norman Borlaug. This one, soft-spoken man, with humble, Midwestern roots, was able to change the world through his Green Revolution, an agricultural initiative, which increased crop yields so countries could feed their people.  He received the Nobel Peace Prize for his contributions to ending hunger. Norman Borlaug has been credited with saving over a billion people from starvation.  Knowing that one person can make that type of impact is personally inspiring.

What does "under-nutrition" mean to you? Where is this happening?

Many people may hear the word undernutrition and think this means not having enough food or calories.  While that is one form of undernutrition, hidden hunger that I described earlier is another and very prevalent form. But even in the developed world, we see undernutrition due to the inability to access nutritious food. While some of this is linked to poverty, many with the financial means and ability to access a healthy diet make poor food choices. They often do not consume enough of the foods they need to derive important nutrients needed for health. The bottom line is, undernutrition is a global epidemic and the first step in ending it is awareness of the issue and the causes.

Your organization has just launched a new initiative called "Revolution Hunger," what ignited your interest in an initiative that mobilizes teens?

I am really excited about this initiative and it was actually inspired by Norman Borlaug. He dedicated his life to fighting hunger around the world. His skill, passion and deep respect for communities in the developing world ignited a global movement that would feed billions worldwide. The spirit of Revolution Hunger was born out of his example and is a campaign that arms teens with information about hunger's causes and solutions and challenges them with calls to action to fight the issue. Everyone has a role and everyone can be a hunger fighter through Revolution Hunger.

What do you hope to see as a result of the work of your organization?

We hope that through our collaborative effort we will alleviate malnutrition and put an end, once and for all to the 25,000 daily deaths that result from hunger-related issues. We believe that capacity-building with initiatives like Revolution Hunger are part of the answer. We also are confident that our approach to establishing new nutritional innovations coupled with community awareness and education programs, relevant behavior change initiatives, and ongoing engagement of community leaders will produce scalable and sustainable solutions.

How can others get involved in what you do?

For teens go to revolutionhunger.org and learn what it takes to become a hunger fighter. Watch the video, take a personality quiz and begin the journey to face, fight and live the battle to fight hunger. Participate in activities to fight hunger in your local community and beyond. For adults, I would also suggest visiting revolutionhunger.org to not only learn more about hunger but also what you can do to become a teen advocate. If you are a teacher, we also have begun to develop case studies that can give students the opportunity to explore and tackle real issues in the classroom. I hope everyone will join the fight and join the revolution!

A message from Link TV's President & CEO, Paul S. Mason:

Like all of you, I have watched the tragedy of famine as it continues to threaten the lives of millions in the Horn of Africa. I've watched and read the news reports, and I've followed the efforts of humanitarian groups and governments as they supply aid to millions of people in need. And now, as we prepare to recognize World Food Day on October 16, the urgency is particularly acute. The world is in a recession, and extreme weather patterns -- drought and more -- will likely increase. Status quo will not be enough to avert further crises -- we must do better.

In recognition of this global crisis, Link TV has teamed up with international relief and development organization, Oxfam America, to produce a half-hour documentary special that examines possible solutions to famine and hunger around the world:

ViewChange: Africa's Last Famine features the story of an Ethiopian farmer, Medhin Reda, and interviews with Francis Moore Lappé, humanitarian, activist and bestselling author of Diet for a Small Planet. The show takes a hard stance on food justice and disputes the notion that famine is simply caused by a lack of food in the global supply. According to Moore Lappé in the documentary, "the world produces more than enough for all of us to thrive...the real crisis is the crisis of human relationships, how we share in power."

I hope you will join us in watching the show online or on Link TV, in spreading the word to others, and in joining Oxfam America's efforts to end global hunger. Please sign Oxfam's pledge and click here for more information about what you can do.

Sincerely,

Paul S. Mason
President & CEO, Link TV

View online:
OxfamAmerica.org or ViewChange.org

Watch Tuesday, October 18 at 11pm ET/8pm PT
DIRECTV Channel 375 | DISH Network Channel 9410

Follow us @LinkTV
#AfricaLastFamine

In this next addition to our World Food Week blog series on key people in the field tackling hunger, we talked with Tekiah Jones, a 17-year-old High School Student from Washington DC. She works as the New Media Producer on a campaign called Revolution Hunger. Link Media is working in partnership with Revolution Hunger to engage teens and their communities around hunger and malnutirition at home and around the world. Continue to visit our food page for "Hungry Planet" airtimes, to watch programs online, and to find out what you can do.

Hi Tekiah, thanks for being a part of this interview! First and foremost, how did you first learn about this issue of hunger?

It was actually through Revolution Hunger. I had seen the position online from a friend, so I applied for it, but I didn't know much about hunger. I remember seeing commercials with children in Africa with flies on their face, but that's all. I didn’t know much about it, and didn't learn about it until I joined the campaign.

You are a part of this campaign, Revolution Hunger. Can you tell me a bit about it?

Revolution Hunger is a campaign that is trying to get more teens involved in bringing awareness about world hunger, and hunger here at home. We are really dedicated to trying to get people involved and dedicating their future careers to helping to solve it.

What is your role in the campaign?

My role as New Media Producer is to really expand out the mission and vision of Revolution Hunger, (we in the DC area -- District of Columbia, Virginia, Marylan) -- and to reach teens in schools, and in our community using new media and online tools. We are using social media to get the word out, especially because that's where young people are at. I also work with the Regional Coordinator and we do some outreach projects together, like organizing a youth team in DC, attending events, and doing in school presentations. I write blogs and do things that are online, to really reach out to people and show them what we’re doing, though the new media age.

How do you think new media can impact and engage teens in learning about this issue?

To me, all teens are on their phones and the computer at some point in the day. All of our networks are on the new Android or EVO, and people are on Twitter or Facebook, so the best way to really get to teens is to blog and Tweet and get on their Tumblr accounts. I think that when you use something that teens go to every day, that's what will maximize our impact. When the Tsunamis hit a couple years ago, people weren't talking about Twitter, but people on Twitter were the first to talk about it. I think New Media can take organizing to a new age, and it already is. It's so much more accessible to click on a link. It helps teens get more involved, and allows them to learn about something new. Even in our school, we don't hand in paper assignments, we send them online. With so much online, you don't have an excuse not to be involved. With Revolution Hunger, we are trying to get kids engaged both online and then to get off their computers and go do something positive.

How can teens get involved?

Go to revolutionhunger.org and create an account! Teens can start educating people about hunger, blogging about it themselves, and make it a trending topic. When you start getting into it it, really consumes you. When you know that every 3.6 seconds someone dies of hunger, that's a big thing. The ways that teens can get involved is starting up a club at their school to bring awareness to global issues and hunger. Really just educating each other about it. Not enough people really know about it yet, or care about it. Going up to your friends and talking about it, wearing t-shirts from our campaign, or re-Tweeting our posts help a lot. I have so much more knowledge about the issue. To me, it seems so much greater than the presidential debate.

What is your vision for the future?

For the campaign, I wanted to go viral like the Trevor Project. I would have expected it to start, we're later in the year. I wanted people to be like "have you heard about this campaign?", or one of those things where people are like "are you going to that event today? I want to help out." I really want people to get involved in hunger. People are living off absolutely nothing and don't have anything to eat. We make a big deal out of a new Walmart, but there are people starving.

I want to see lots of people involved. I want to see it on the Ellen show. I want it to go viral so badly. I want people to see it and see the pretty colors and really get into it, into Revolution Hunger. But more then that, make a life long commitment to stay involved and do your part.

What do you hope to see in your community and around the world?

In my community, I hope to see more people getting along with each other, and less hungry people. I want everyone to get along in the different quadrants. There's all this hatred, gang violence, people getting shot or stabbed, fighting in high school, and poverty. I want people to understand we have bigger issues than what hood you're from or who said what at lunch. We have some many bigger problems in DC alone, like hunger or our education system. I want to really be one of those communities where everyone helps each other out.

In the world I want the same things on a bigger scales. Like the wars, people don't know about each other's cultures. I want people to get to know about different world religions and cultures. Different cultures. I want everyone to be a part of fixing social injustices. Hunger is one of those. I really want everyone to just love everyone, to love humanity. That's my wish, that's what I want.

[Ed Note: This article first appeared as a guest blog post on MediaRights.org]

Can social-issue documentaries play a role in helping to end global poverty?

Link TV thinks so.

Almost one year ago, the nonprofit global affairs media organization and broadcast network launched a project based on the idea that documentary storytelling, combined with social actions and the latest news, could make a meaningful contribution to the challenge of global poverty. The idea became ViewChange.org, an online portal built on the foundation of semantic Web technology that connects documentary stories to news and social actions in global poverty. In other words, in one place, people can watch character-driven stories, read the latest news about issues covered in the films, and then connect directly to action campaigns around each social issue. It’s a site and tool that’s primed for grassroots awareness and action.

The ViewChange.org platform is now a curated documentary hub with more than 400 short- and long-form character-driven documentaries from around the world – and all of them illustrate real progress toward achieving the Millennium Development Goals, which together comprise the world’s “blueprint” for ending global poverty. The portal site now includes the best stories from top global development organizations and filmmakers around the world.

I work on the project in a kind of hybrid role that combines documentary producing, communication campaign strategy and partnership cultivation with top global development organizations, including Devex, InterAction, Save the Children, UNICEF, PSI, Global Health Council, ONE, Comminit, Bread for the World and more. And thanks to the expertise of these groups, combined with the amazing repository of films now licensed to ViewChange.org, we’ve started producing half-hour TV specials in partnership with several top global development organizations – the ViewChange TV series. For each show, the narrative is informed by the expertise and objectives of the partner organization, and the main story and outreach campaign are developed simultaneously against the backdrop of the group’s organizational (and sometimes advocacy) objectives, creating a powerful campaign-style approach.

But one key to the project is simple and so powerful for those in the social-justice community to organize around specific issues – the fully-sharable/embeddable formatting of the acquired films and the final jointly-produced shows. By giving the videos, films and global development shows to groups and blogs to embed and share for their own purposes, we’re offering a tool that’s useful not only in our own campaign outreach, but for others to use in theirs. Interested in raising attention about the connection between climate change and drought in developing nations? Want to support innovative hunger relief programs in poor areas of the world? Need a documentary story that can be used in your own awareness/activist campaign to organize for purposes of advocacy or other goals? Navigating through the ViewChange.org tool provides all of these opportunities.  

Just last week, one of these jointly-produced documentary specials premiered on Link TV (Friday, August 12 and 16) and on ViewChange.org. Working closely with Bread for the World, an anti-hunger advocacy organization, the “ViewChange: Challenging Hunger” documentary special combines filmmaking from Bread for the World itself, along with short films from Oxfam and the Sundance Institute. In this particular show, the organization’s advocacy goals – to use foreign aid more effectively to help poor and hungry people – provide the narrative thru-line.

The call to action is urgent: With more than a billion people suffering from chronic hunger, the timing of potential budget cuts would be particularly devastating to developing nations. And the special debunks a key foreign assistance myth and provides new insight into the ripple effects of chronic hunger: Most Americans believe that about 25 percent of the U.S. budget goes toward foreign assistance, but, in fact, less than 1 percent supports crucial foreign assistance programs—including anti-hunger programs and food aid. The funding is vital to the continued development and management of innovative programs that provide long-term solutions to hunger.

The outreach includes a grassroots campaign to reach out to Bread for the World’s network of thousands of individual members, churches and denominations around the country, as well as reaching out through its college-age hunger activists group. Teams at both Link TV and Bread for the World are working jointly in an integrated strategic communication campaign model that includes traditional media outreach, blogging, sharing the show via embeddable links, outreach to top global development influencers, and social media.

To support Bread for the World’s work directly, check out its fact sheets and advocacy opportunities on its site: Tell Congress to create a circle of protection around funding for programs that are vital to hungry and poor people in the US and abroad.

Follow ViewChange on Twitter @ViewChange and at Facebook.com/ViewChange.

You can watch and share the full show here:

Each year, Oxfam estimates that more than 500,000 people are killed due to armed violence with countless more left devastated, displaced, traumatized, and angry.  Armed violence destroys lives, drains government resources, undermines development efforts, and fosters a culture of violence, fear, and corruption. It is big business with huge ramifications. 
   
At the moment, there is no global arms trade treaty regulating the transfer of arms. Too often, cheap yet highly destructive weapons land in the hands of those who use them to assert power insidiously and further continue a vicious cycle of violence. For developing countries, particularly those in conflict or post-conflict situations, the low-cost accessibility of weapons wreaks havoc on efforts to achieve reconciliation and development. While decades of tensions slowly settle, an arsenal of cheap, available weapons remains—stunting efforts to move forward peacefully.  Families are left displaced and devastated by the loss or injury of a family member; their home may be destroyed or no longer safe to live in, and they may be left virtually income-less with no able-bodied workers or farmland. Already struggling health care systems are overburdened; schools are forced to closed or get by with meager support; access to food becomes limited. Anger, hopelessness, and fear grow. Any tensions that may arise or continue in communities—ethnic or religious conflicts, neighbor or land disputes—are resolved through violence. And when you are angry and disempowered with no job or education opportunities—no potentials to grow or support your family, when an AK-47 or grenade is as cheap and accessible as a pint of beer, as is the case in Burundi, it is easy to see how violence remains the preferred medium for conflict resolution. Violence infiltrates every aspect of the culture; it becomes a daily part of life.
   
“Weapons call out to other weapons,” says Teddy Mazina, a journalist in the documentary film Bang for your Buck. The huge supply of cheap weapons leftover from Burundi’s civil war has contaminated his country, he says, causing an intractable cycle of violence and corrupt power that undermines all development efforts. Underlying issues such as why violence is so easily resorted to are obscured by the sheer supply and availability of cheap grenades and Ak-47s. There needs to be regulation: a path towards disarmament.
   
Bang for Your Buck beautifully illustrates this need. As winner of Oxfam’s "Shooting Poverty” contest, the film was made to galvanize the Control Arms Campaign, a global civil society alliance, of which Oxfam is a part of, calling for a universal Arms Trade Treaty (ATT). The Arms Trade Treaty (ATT) would outline universal standards for arms exporters and importers, eradicating any loopholes or variance in regulation that could be used to evade responsibility and further fuel armed conflict, poverty, and human rights violations. The Campaign calls on members of the United Nations to secure this urgent treaty—one round of negotiation is underway this week in New York with the final conference scheduled for July 2010.  You can join the campaign and help ensure the government takes this opportunity to comprehensively regulate the deadly weapons trade.
   
A universal Arms Trade Treaty is an important step towards ending irresponsible arms transfers that promote corrupt agendas and violate human rights, drain resources, and hinder development efforts in countries striving to rebuild, particularly in the aftermath of civil war. Much more needs to be done, however, in order to start over. To learn more about the struggle for new beginnings check out ViewChange.org’s new episode, Starting Over, where Bang for Your Buck is featured along with two other powerful films. In the episode you will meet Teddy Mazina as he walks you through the realities of daily grenade attacks in Burundi, learn about Rwanda’s Gacaca justice tribunals, and witness one ex-patriot’s dream to promote economic development through tourism in Sierra Leone. 

Starting Over airs on Direct TV Channel 375 and DISH Network Channel 9410 on:

Friday, July 15th 4 pm PST
Sunday, July 17th 12am PST
Tuesday, July 19th 8pm PST
Wednesday, July 20th 3am and 10am PST
Friday, July 22nd  5am PST
Saturday, July 23rd 11:30pm PST.

And can also be viewed online at LinkTV.org.