This week several of Link's staff, including myself, attended SOCAP09 in San Francisco, a conference of social innovators and entrepreneurs investing in doing GOOD in the world. At the keynote address of the Embrace Disruption mini-conference on social media, Adam Werbach (former president of the Sierra Club) alerted us to the scourge of "yuppie mouth". This term is apparently used by dentists to describe tooth decay in young people who have avoided fluoridated public tap water in favor of an exclusive liquid diet of bottled waters, sodas and juices.
But cavities aren't the only reason you might think twice about drinking bottled H2O. There are sound ecological and economic reasons to eschew the bottle in favor of the tap -- including the plastic bottle refuse and the vast distances some bottled waters are transported. In the case of Fiji Water, as Werbach pointed out at SOCAP, your pristine thirst quencher is literally shipped from the other side of the world.
Wanting to dive in to the water wars, I found that Democracy Now! (airing on Link TV) was already there, interviewing author Anna Lenzer about her recent exposé in Mother Jones, "Fiji Water: Spin the Bottle." She points out the troubling environmental record of this brand that boasts the slogan "Every Drop is Green," as well as the U.S.-owned company's questionable relations with the island paradise's military junta. You can watch the complete interview at DemocracyNow.org.
Fiji Water has issued a response to the Mother Jones article, arguing that the company has and will continue to invest substantially into the people of Fiji. The company also strongly rejected the premise that their doing "business in Fiji somehow...legitimizes a military dictatorship."
Where do you stand on the water debate? Do you drink from the bottle or the tap -- and why? And do you buy Fiji Water's rebuttal of Lenzer's claims? Link wants to hear from you!
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