When we launched the ViewChange Online Film Contest we encouraged entries of all genres – and we got them! One of the most creative – and certainly the catchiest – entry was Peter Jansen’s “Trash is Cash,” which won the contest’s “Sustainability” award.
Peter Jansen has worked as art director and production designer in film and TV for 25 years. He now lives and works in Kenya, finding creative ways to combat poverty in the slums of Nairobi. There, Jansen discovered a group of motivated youth who use hip-hop music to call attention to an important issue in the city—recycling. Jansen writes in the Huffington Post about the youth group Walfame (the Kings) and the goal they are trying to achieve through hip-hop:
“They communicate through music: the message in this way is very powerful because music has long been a favorite pastime of teens and has influenced the minds of youths all over the world, and they use their music to raise awareness, inspire action, and accelerate the worldwide movement to reduce extreme poverty. Music meets life, seeing beauty, giving hope and alternatives. All eight of them are living in an African slum. Living on less than one dollar a day. Not turning to a life of idleness, drug abuse and crime but acting positively and being a positive example for all the youths who live in poverty.
Jansen created the music video “Trash is Cash” to highlight the positive, transformative powers of the music and activism. Watch the talents of these hip-hop stars below: