[Ed Note: This article first appeared as a guest blog post on MediaRights.org]

Can social-issue documentaries play a role in helping to end global poverty?

Link TV thinks so.

Almost one year ago, the nonprofit global affairs media organization and broadcast network launched a project based on the idea that documentary storytelling, combined with social actions and the latest news, could make a meaningful contribution to the challenge of global poverty. The idea became ViewChange.org, an online portal built on the foundation of semantic Web technology that connects documentary stories to news and social actions in global poverty. In other words, in one place, people can watch character-driven stories, read the latest news about issues covered in the films, and then connect directly to action campaigns around each social issue. It’s a site and tool that’s primed for grassroots awareness and action.

The ViewChange.org platform is now a curated documentary hub with more than 400 short- and long-form character-driven documentaries from around the world – and all of them illustrate real progress toward achieving the Millennium Development Goals, which together comprise the world’s “blueprint” for ending global poverty. The portal site now includes the best stories from top global development organizations and filmmakers around the world.

I work on the project in a kind of hybrid role that combines documentary producing, communication campaign strategy and partnership cultivation with top global development organizations, including Devex, InterAction, Save the Children, UNICEF, PSI, Global Health Council, ONE, Comminit, Bread for the World and more. And thanks to the expertise of these groups, combined with the amazing repository of films now licensed to ViewChange.org, we’ve started producing half-hour TV specials in partnership with several top global development organizations – the ViewChange TV series. For each show, the narrative is informed by the expertise and objectives of the partner organization, and the main story and outreach campaign are developed simultaneously against the backdrop of the group’s organizational (and sometimes advocacy) objectives, creating a powerful campaign-style approach.

But one key to the project is simple and so powerful for those in the social-justice community to organize around specific issues – the fully-sharable/embeddable formatting of the acquired films and the final jointly-produced shows. By giving the videos, films and global development shows to groups and blogs to embed and share for their own purposes, we’re offering a tool that’s useful not only in our own campaign outreach, but for others to use in theirs. Interested in raising attention about the connection between climate change and drought in developing nations? Want to support innovative hunger relief programs in poor areas of the world? Need a documentary story that can be used in your own awareness/activist campaign to organize for purposes of advocacy or other goals? Navigating through the ViewChange.org tool provides all of these opportunities.  

Just last week, one of these jointly-produced documentary specials premiered on Link TV (Friday, August 12 and 16) and on ViewChange.org. Working closely with Bread for the World, an anti-hunger advocacy organization, the “ViewChange: Challenging Hunger” documentary special combines filmmaking from Bread for the World itself, along with short films from Oxfam and the Sundance Institute. In this particular show, the organization’s advocacy goals – to use foreign aid more effectively to help poor and hungry people – provide the narrative thru-line.

The call to action is urgent: With more than a billion people suffering from chronic hunger, the timing of potential budget cuts would be particularly devastating to developing nations. And the special debunks a key foreign assistance myth and provides new insight into the ripple effects of chronic hunger: Most Americans believe that about 25 percent of the U.S. budget goes toward foreign assistance, but, in fact, less than 1 percent supports crucial foreign assistance programs—including anti-hunger programs and food aid. The funding is vital to the continued development and management of innovative programs that provide long-term solutions to hunger.

The outreach includes a grassroots campaign to reach out to Bread for the World’s network of thousands of individual members, churches and denominations around the country, as well as reaching out through its college-age hunger activists group. Teams at both Link TV and Bread for the World are working jointly in an integrated strategic communication campaign model that includes traditional media outreach, blogging, sharing the show via embeddable links, outreach to top global development influencers, and social media.

To support Bread for the World’s work directly, check out its fact sheets and advocacy opportunities on its site: Tell Congress to create a circle of protection around funding for programs that are vital to hungry and poor people in the US and abroad.

Follow ViewChange on Twitter @ViewChange and at Facebook.com/ViewChange.

You can watch and share the full show here:

4REAL is a fresh-faced documentary series with an urban feel that transports you across the globe, connecting with young leaders making a difference in their disadvantaged communities. Series host Sol Guy is joined by some of his celebrity friends--including Eva Mendes, Flea from Red Hot Chili Peppers, K'naan and Joaquin Phoenix--as they learn about an area's culture and history, and volunteer much-needed services with locally-run humanitarian groups, ranging from the Portland Hotel Society in Vancouver's Downtown Eastside to Carolina for Kibera in the Somali-populated slums of Nairobi.

From the City of God favela in bustling Rio de Janeiro to the remote Yawanawa tribe in the Amazon rainforest, the communities we see in 4REAL are challenged by poverty, hunger, disease, addiction, homelessness, and the effects of war. However, the strength and resilience of these people become apparent in the work done by their determined youth. These young visionaries have helped their communities achieve economic independence, have set up medical services and education, inspired and guided their children, and above all, have given their people pride and hope.

4REAL does a great job of familiarizing viewers with each community and the issues at hand through the eyes of the celebrity newcomers, and the stars are paired well with the communities they visit. Sunny SoCal native Cameron Diaz meets with medicine man Puma Singona and his Quechuan youth group Cusi Huayna ("Happy Youth") in the picturesque Andes, while rapper M.I.A.--who spent her early years in the midst of the Sri Lankan Civil War--works with child rights leader Kimmie Weeks to help Liberian schoolchildren, who are themselves war survivors.

Each episode is lighthearted and full of fun, keeping in the spirit of its youthful vibe and hip-hop soundtrack. But occasionally an interview with a local child or volunteer suddenly turns somber, reminding us of how difficult the circumstances truly are, and how much more work there is left to be done.

4REAL is now airing on Link TV, and the episodes are also available to watch online. Check out the 4REAL homepage for tips on how you can help and to learn more about the series. And right now, we're offering a 4REAL gift pack for a donation to Link TV--support the only channel bringing you unique international series like this one!

Check out this great op-ed piece on minorities in the media in the Guardian UK from one of Link TV's board members, actor and UNDP Goodwill Ambassador Danny Glover! Written together with U.S. Congressman Mike Honda (D-California), the piece calls out the lack of diversity in America's newsrooms, and the paucity of coverage of minority issues. There's also a nice plug for Link TV and the channel's mission of providing diverse global perspectives, with Glover and Honda pointing out that "the more world-wise we become, the more capable we will be as a nation to understand and be understood." The article has spawned a lively discussion on the Guardian UK's website - let us know what YOU think!

A 2004 report from the CIA's inspector general was released to the public today, revealing details on CIA abuse of prisoners in the "War on Terror," including mock executions that violate federal law on torture. While a considerable amount of the document remains blacked out, the revelations have rekindled long-standing questions on prisoner abuse and torture under the Bush administration. The complete report is available here:

After word of the report leaked out on Friday, speculation rose around the next steps of Attorney General Eric Holder, who has the power to appoint a Justice Department prosecutor to investigate the CIA abuses detailed in the report. The Washington Post reported today that an announcement from Holder was imminent, naming John Durham in the role to conduct the inquiry.

Today's Democracy Now! interview with Michael Isikoff, the Newsweek investigative reporter who together with Mark Hosenball broke this story on Friday, offers an excellent overview on the legal implications of this report:

For a harrowing look at the Bush administration's policies on detention and interrogation, check out Link TV's documentary Torture on Trial. More background on the ongoing call for accountability for torture is available at linktv.org/accountability.

The debate over health care reform in the United States has now turned into more of a battle, replete with guns and anger. The divisive rancor that had seemingly disappeared following Obama's election amid calls for national unity has resurfaced at contentious town halls on the health care issue, fueled in part, according to the Project for Excellence in Journalism, by "conflict-driven cable news." Linguistics professor and author George Lakoff, featured previously on Link in the special "There You Go Again: Orwell Comes to America," takes the Democrats to task in this video for failing to sell a national health care plan to the American public. (Video courtesy of our partners at FORA.tv!) Instead, according to Lakoff, conservatives are successfully framing the debate with phrases like "death panels" and "government takeover," while Democrats refuse to risk touting the real and tragic failures of insurance company-based health care in the United States. (For an interesting look at the ill effects of the American health care system on ordinary folk, check out Andrew Sullivan's blog series at the Atlantic Monthly, "The Views From Your Sickbeds," and another article in the September 2009 edition of the Atlantic, "How American Health Care Killed My Father" by David Goldhill.)

Yesterday, Amy Goodman's Democracy Now! also looked at the health care debate, interviewing Chad Terhune, a senior writer at BusinessWeek covering health care issues. Terhune's article, "The Health Insurers Have Already Won," looks at the real potential winners in health reform -- the health insurance industry. He writes, "The carriers have succeeded in redefining the terms of the reform debate to such a degree that no matter what specifics emerge in the voluminous bill Congress may send to President Obama this fall, the insurance industry will emerge more profitable." (Watch the complete interview below, and read more at DemocracyNow.org.) And what do you think -- is a better health care system on the horizon for the U.S.? Or will insurance companies be the only winners in this battle?