Fair Trade is much more than just an economic formula guaranteeing the farmers more money than conventional coffee sales. One of the most exciting aspects of the movement to me is the impact Fair Trade has on women throughout the developing world. Within Fair Trade cooperatives, gender equity is required. That generally means that women have to be represented on the Board of Directors and on other governing bodies, and of course, they can vote and their votes are equal. I am not naïve, however, and I know that in many of the societies where coffee grows women’s empowerment is still a goal and is resisted subtly and sometimes overtly by the ruling men. At the same time, I have seen powerful indications of change. Five of the fourteen coops we work with around the world are managed by women. And those women use their power not only to improve the lives, social standing and self-esteem of women in their own coops, but each of them reaches out and mentors women in other coops. An awesome model for all of us.

We take voting for granted, and many of us don’t even bother to vote in primaries or in general elections. For women (and men) who have never had the opportunity to participate in decisions that effect and control their economic and political lives, voting is a powerful act. I have seen enormous changes in women over the years as they participate and have their voices heard in their communities and on the world stage. One example, Esperanza Castillo from Pangoa Cooperative in Peru. When we first met in 2003, she was a shy and quiet manager of a small coop (about two hundred families). Over the years, Esperanza has developed into an internationally recognized voice for women and Fair Trade. At one event she got a standing ovation when the next speaker (Hilary Clinton) got warm applause. In Ethiopia, Nekempte has gone from an “office girl” when we first met in 2000, to the number three in command of Oromia Cooperative, which has over 100,000 members! 

The point here is not that all of the problems of women’s empowerment have been solved by Fair Trade. Rather, the movement opens an oasis of opportunity to women in rural societies where there are not that many other institutional openings. That is the true evolution of change beneath the surface of a cup of Fair Trade coffee.

(Read Part 1 of Dean's trip to Kenya)

Later in the week was the launch of a new NGO, Fair Trade Organization of Kenya (FTOK).  Forty farmers representing ten thousand farm families came together for the celebration and a full-day workshop on fair trade and organics, presented by John and I, along with FTOK founder Sophie Mukua and President, Samwel Okwenda.  There were also representatives of Thika Mills (mills are traditionally the last bad guy in the farmer rip-off equation), which is now certified to process fair trade coffees (hmm, we’ll see), and Robert Thuo of the African Wildlife Foundation, which is saving elephants and helping farmers with a grant from USAID and Starbucks (it is great work, but I had to ask, wouldn’t it be betmter if Starbucks simply paid the farmers more for their coffee? Then they could put up their own fences and feed their families directly-what a concept!).

The farmer coops in attendance introduced themselves, and talked about the low price of coffee they receive and the terrible effects of the drought. They talked about how difficult it was to find direct buyers; even though they were allowed to do so by law, they didn’t know how.  John gave a wonderfully detailed description of the organic farming system.  Most of these farmers were raised on government information that was hopelessly out of date and more appropriate for large plantations, not small holdings of two acres or so.  We talked about interplanting and what crops farmers used in different countries to fix nitrogen into the soil, create soil stability and have more food for their families and the local markets.  We described natural pesticides and took a break for me to plant a muthega tree at the coop of Nobel Peace Prize winner Wangari Matthai.  The tree is used as a natural pesticide and it made a big impression on the farmers.  I spent about two hours describing why they don’t get decent money for their crop, how prices are determined in New York, not in the field, and how to protect themselves from thieves coming into the “second window”. We had to change shillings into dollars, pounds into kilograms, and coffee cherries into green beans (about seven to one in Kenya), which made for a head pounding, exciting translation of information for farmers who had never had access to this before.  After several intense hours of questioning, we called it quits, applauding each other heartily.  Elias Matenge, head of the Thiriku Cooperative came up to me and patted my shoulder forcefully. “This has been revolutionary!” he beamed. “This was the best workshop I have ever attended!” shouted Nelson Mwaniki from Rianjagi. We all walked outside the meeting hall in a good mood.  Then the most unbelievable thing happened.

It started to rain.

(Read Part 1 of Dean's trip to Kenya)

Those of you who have read my book, Javatrekker, will remember how I got clobbered in Kenya trying to create fair and transparent trade a few years ago.  There was so much corruption and so little information or options for the farmers that It looked like fair trade and organics would never take root there.  Yet the coffee farmers of Kenya are a tenacious bunch. In spite of a year-long drought, election violence and market disruptions, they have continued to organize and seek help towards bringing more money and resources to their families.  They haven’t quit, so how could I?

I arrived in Embu with John Njoroge, the head of the Kenya Institute of Organic Farming, whom we had funded last year to come to the USA and receive certification as an international organic inspector.  Building organic capacity in Kenya is a key part of our strategy, so that farmers won’t have to rely on European and American inspectors to create and monitor their systems (very expensive and pretty darn colonial!).  The year- long drought in the area meant that every step raised a cloud of dust, and the crops were withered and sickly. I was greeted by the head of the Rianjagi Cooperative, Albert Mwaniki, who told me that he never forgot that I had said “if trade was not fair, then it was immoral”, and he was eager to continue the quest for fairness for the farmers. We immediately began laying out the program for Rianjagi to become the first organic certified coffee cooperative in Kenya, a three-year process that would demand a lot of work on the farmers’ part. We needed to set up an Internal Control System to document and monitor farm practices, set up training programs in water and soil conservation, build demonstration plots for natural pesticides and new practices, file with an international body for recognition and more. KIOF, Dean’s Beans and Rianjagi would sign a Memorandum of Agreement on who would be responsible for what, and most significantly, who would pay for all of this (guess who?). Just beyond the door of the coop office, women and men sang softly while they turned the coffee beans on their raised drying beds, bringing the moisture down to the required 12 percent before hulling, grading and bagging the beans for export. We worked late into the night designing the program, celebrating with a great dinner of everything grown on the farm of Molly Njeru, the Vice Chair of Rianjagi and a dedicated organic farmer.

We also talked about the big change in Kenya.  Before, farmers were forced to sell their coffee to the big processor, KPCU, which was theoretically owned by the coops, but was controlled by the government. At last the law had been changed to allow the farmers to find their own buyers and market their coffee directly. This was known as the “second window”. They thanked me for the small role I played in that change, as my whistle blowing on corruption inside KPCU pushed the changes along, they said. Well, I don’t know about that, but at least one minister and many KPCU board members were dismissed as a result. Some satisfaction for the incredible rip-off we experienced trying to buy Rianjagi coffee before. We also talked about fair trade coming to Kenya.  There were now three registered fair trade coops, although no certified organic ones.  Were the fair trade coops making better money? Nobody knew, and there are still enough Byzantine regulations and channels of commerce outside of the farmers’ control that I don’t think anyone will know for a while.

The next day we celebrated the inauguration of a new computer system that would allow complete transparency and accountability for the farmers. They could go on the computer and see exactly what they brought in, what it sold for, how much was added to their accounts and who the buyers were.  This was funded by Solidaridad, a Netherlands NGO along with Utz Kapeh, a self-certifying system for large European coffee importers. The claim to fame of the Utz system is transparency, but it doesn’t guarantee the farmers any more money. One of the board members commented sardonically that it was a good system, but they can’t eat computer paper.  The new Minister for Cooperative Development was there (the old one got canned after my debacle, although he is now the head of exports! It seems politicians know a lot about sustainability).  I gave a short speech about how impressed I was with the changes since my last visit, and how much more we had to go to insure fair treatment for Kenyan coffee farmers...

Read Part 2 of Dean's Kenya trip.

Organic! Green! Fair trade! All natural! We are bombarded in grocery stores and eateries by nebulous terms that assuage our consciences and health concerns, but is it all just marketing magic? Or is our system of industrialized agriculture really making progress?

In this Link TV special, author Michael Pollan (The Omnivore's Dilemma, In Defense of Food) takes on the U.S. food system and delves into the dramatic solutions that may wane the American addiction to mechanized agriculture and processed foods. The problem exceeds the bounds of health epidemics such as obesity and diabetes and heart disease; the well-being of Earth itself is at risk, from the massive amounts of natural resources required to produce, distribute, and refrigerate our food.

"When we eat from the modern industrial food system," Pollan says, "we are eating fossil fuel and spewing greenhouse gas." Watch online:

For World Food Day 2009 (which is tomorrow, October 16th!), Link TV is helping to promote a campaign called Stand Up, Take Action, a movement now four years in the running. As part of the framework for the UN Millennium Development Goals adopted by global leaders in the year 2000, worldwide hunger and poverty must be eradicated by the year 2015. A lofty endeavor, you say? Maybe. But millions of global citizens are demanding that this promise be kept, or at the very least, kept a priority. Each year, through events organized by Stand Up, Take Action, attention is called to this ongoing issue, and the movement is growing. Last year, it broke its own Guinness World Record for the largest mobilization around a single cause in recorded history. Click here for events taking place this weekend in your area.

Watch this video and join the countdown to World Food Day!



Link TV has a lot of great food and hunger related programming, that can be found on our ISSUE: Food page, like a new Michael Pollan special called “Deep Agriculture”, and more. Also, learn about the coffee industry and Fair Trade practices that are effecting small farmers in poor countries around the world from Dean Cycon, Founder and CEO of Dean’s Beans.

The industrialization of the U.S. food system is multiplying rates of obesity and preventable illness. Our planet is suffering as well: the massive amounts of oil, coal and natural gas needed to produce, distribute and refrigerate our food is putting further strain on the planet's limited resources. I recently heard that a grocery chain that touts themselves as "green" flies their salmon to Japan to be filleted, then flies it back to the U.S. for sale in their stores! Michael Pollan, author of The Omnivore's Dilemma and In Defense of Food, says: "When we eat from the modern industrial food system," Pollan says, "we are eating fossil fuel and spewing greenhouse gas."

Though this situation seems abysmal, Pollan offers real alternatives to our current system; alternatives and solutions for a healthier, safer and more environmentally-friendly food supply. Watch the premiere of Michael Pollan: Deep Agriculture tonight at 9PM Eastern/6PM Pacific: click here for more information.

The term "Green Revolution" is associated nowadays with the increased level of environmental consciousness: businesses changing their operations to incorporate more environmental practices, and the advent of environmental consumerism. Actually the "Green Revolution" was a 1960's term that referred to new varieties of rice and wheat for developing countries that were more drought and pest resistant, more responsive to advanced fertilization methods, and ultimately produced higher yielding crops. A comprehensive report [PDF] on the Green Revolution by the International Food Policy Research Institute describes the background and history of this movement.
 
This "Revolution" was a great way to increase yields of wheat and rice production, alleviate hunger and provide an income to poverty-stricken farming communities in developing countries. But now, 4 decades later, other problems are arising. The land is no longer arable due to the excessive use of fertilizers and pesticides, polluted waterways, salt build-up and eventual loss of biodiversity on farms. The people forced to leave their land are known as environmental migrants or climate refugees. More details on the environmental impacts of the Green Revolution can be found on Wikipedia.

Developing countries, such as Bangladesh and Ethiopia, that could be considered to be among the least responsible for major climate change, are the ones that are being the hardest hit. A video report created by the U.N. Development Program explains the relationship between human development and climate change.

Rice farmers in Bangladesh have lost their crops due to excessive flooding, while farmers in Ethiopia are praying for rain, all resulting in more poverty, starvation and refugees as land becomes less and less arable.
 
However, Indian farmers have taken matters into their own hands by shunning modern agricultural technologies and going back to their traditional ways of farming. According to this article on NPR’s website, an Indian farmer named Sharma enjoyed 20 years of an increase in crop yields and subsequent income as a result of the Green Revolution. Then his soil began to deteriorate and he needed to buy more and more fertilizers to grow the same amount of crops. He soon realized that the only way to sustain his crops was to go organic. In another article, the Guardian states that "Sustainable agriculture involves hard work and does not guarantee huge profits, but it will not harm the farmers' health, brings personal satisfaction, and involves fewer financial risks."
 
The U.S., as one of the world’s largest consumers, can take a stand in reducing its own unsustainable agricultural practices and become a model for other nations, by increasing the demand for organic farming and native plant propagation. The Slow Food Organization is a great international proponent of eating locally grown and prepared foods. Furthermore, if we as citizens of this country demand more government subsidies for organic farmers, then perhaps sustainable farming will gain significant momentum. Here is an article that points to how little the government supports organic farming. The International Society for Cow Protection talks about how the future lies in organic farming, and industrial farming practices are becoming less and less attractive, especially for small farmers. This video indicates how the future might look if we adopt organic farming practices fully. It seems bright indeed!

And learn more about the current state of the food crisis on our dedicated Issue page.