[Ed Note: This article first appeared as a guest blog post on MediaRights.org]

Can social-issue documentaries play a role in helping to end global poverty?

Link TV thinks so.

Almost one year ago, the nonprofit global affairs media organization and broadcast network launched a project based on the idea that documentary storytelling, combined with social actions and the latest news, could make a meaningful contribution to the challenge of global poverty. The idea became ViewChange.org, an online portal built on the foundation of semantic Web technology that connects documentary stories to news and social actions in global poverty. In other words, in one place, people can watch character-driven stories, read the latest news about issues covered in the films, and then connect directly to action campaigns around each social issue. It’s a site and tool that’s primed for grassroots awareness and action.

The ViewChange.org platform is now a curated documentary hub with more than 400 short- and long-form character-driven documentaries from around the world – and all of them illustrate real progress toward achieving the Millennium Development Goals, which together comprise the world’s “blueprint” for ending global poverty. The portal site now includes the best stories from top global development organizations and filmmakers around the world.

I work on the project in a kind of hybrid role that combines documentary producing, communication campaign strategy and partnership cultivation with top global development organizations, including Devex, InterAction, Save the Children, UNICEF, PSI, Global Health Council, ONE, Comminit, Bread for the World and more. And thanks to the expertise of these groups, combined with the amazing repository of films now licensed to ViewChange.org, we’ve started producing half-hour TV specials in partnership with several top global development organizations – the ViewChange TV series. For each show, the narrative is informed by the expertise and objectives of the partner organization, and the main story and outreach campaign are developed simultaneously against the backdrop of the group’s organizational (and sometimes advocacy) objectives, creating a powerful campaign-style approach.

But one key to the project is simple and so powerful for those in the social-justice community to organize around specific issues – the fully-sharable/embeddable formatting of the acquired films and the final jointly-produced shows. By giving the videos, films and global development shows to groups and blogs to embed and share for their own purposes, we’re offering a tool that’s useful not only in our own campaign outreach, but for others to use in theirs. Interested in raising attention about the connection between climate change and drought in developing nations? Want to support innovative hunger relief programs in poor areas of the world? Need a documentary story that can be used in your own awareness/activist campaign to organize for purposes of advocacy or other goals? Navigating through the ViewChange.org tool provides all of these opportunities.  

Just last week, one of these jointly-produced documentary specials premiered on Link TV (Friday, August 12 and 16) and on ViewChange.org. Working closely with Bread for the World, an anti-hunger advocacy organization, the “ViewChange: Challenging Hunger” documentary special combines filmmaking from Bread for the World itself, along with short films from Oxfam and the Sundance Institute. In this particular show, the organization’s advocacy goals – to use foreign aid more effectively to help poor and hungry people – provide the narrative thru-line.

The call to action is urgent: With more than a billion people suffering from chronic hunger, the timing of potential budget cuts would be particularly devastating to developing nations. And the special debunks a key foreign assistance myth and provides new insight into the ripple effects of chronic hunger: Most Americans believe that about 25 percent of the U.S. budget goes toward foreign assistance, but, in fact, less than 1 percent supports crucial foreign assistance programs—including anti-hunger programs and food aid. The funding is vital to the continued development and management of innovative programs that provide long-term solutions to hunger.

The outreach includes a grassroots campaign to reach out to Bread for the World’s network of thousands of individual members, churches and denominations around the country, as well as reaching out through its college-age hunger activists group. Teams at both Link TV and Bread for the World are working jointly in an integrated strategic communication campaign model that includes traditional media outreach, blogging, sharing the show via embeddable links, outreach to top global development influencers, and social media.

To support Bread for the World’s work directly, check out its fact sheets and advocacy opportunities on its site: Tell Congress to create a circle of protection around funding for programs that are vital to hungry and poor people in the US and abroad.

Follow ViewChange on Twitter @ViewChange and at Facebook.com/ViewChange.

You can watch and share the full show here:

The term "Green Revolution" is associated nowadays with the increased level of environmental consciousness: businesses changing their operations to incorporate more environmental practices, and the advent of environmental consumerism. Actually the "Green Revolution" was a 1960's term that referred to new varieties of rice and wheat for developing countries that were more drought and pest resistant, more responsive to advanced fertilization methods, and ultimately produced higher yielding crops. A comprehensive report [PDF] on the Green Revolution by the International Food Policy Research Institute describes the background and history of this movement.
 
This "Revolution" was a great way to increase yields of wheat and rice production, alleviate hunger and provide an income to poverty-stricken farming communities in developing countries. But now, 4 decades later, other problems are arising. The land is no longer arable due to the excessive use of fertilizers and pesticides, polluted waterways, salt build-up and eventual loss of biodiversity on farms. The people forced to leave their land are known as environmental migrants or climate refugees. More details on the environmental impacts of the Green Revolution can be found on Wikipedia.

Developing countries, such as Bangladesh and Ethiopia, that could be considered to be among the least responsible for major climate change, are the ones that are being the hardest hit. A video report created by the U.N. Development Program explains the relationship between human development and climate change.

Rice farmers in Bangladesh have lost their crops due to excessive flooding, while farmers in Ethiopia are praying for rain, all resulting in more poverty, starvation and refugees as land becomes less and less arable.
 
However, Indian farmers have taken matters into their own hands by shunning modern agricultural technologies and going back to their traditional ways of farming. According to this article on NPR’s website, an Indian farmer named Sharma enjoyed 20 years of an increase in crop yields and subsequent income as a result of the Green Revolution. Then his soil began to deteriorate and he needed to buy more and more fertilizers to grow the same amount of crops. He soon realized that the only way to sustain his crops was to go organic. In another article, the Guardian states that "Sustainable agriculture involves hard work and does not guarantee huge profits, but it will not harm the farmers' health, brings personal satisfaction, and involves fewer financial risks."
 
The U.S., as one of the world’s largest consumers, can take a stand in reducing its own unsustainable agricultural practices and become a model for other nations, by increasing the demand for organic farming and native plant propagation. The Slow Food Organization is a great international proponent of eating locally grown and prepared foods. Furthermore, if we as citizens of this country demand more government subsidies for organic farmers, then perhaps sustainable farming will gain significant momentum. Here is an article that points to how little the government supports organic farming. The International Society for Cow Protection talks about how the future lies in organic farming, and industrial farming practices are becoming less and less attractive, especially for small farmers. This video indicates how the future might look if we adopt organic farming practices fully. It seems bright indeed!

And learn more about the current state of the food crisis on our dedicated Issue page.