(Guest blog from the director of "The Edge of Joy", originally posted on the PBS NewsHour website)

In the time it takes to read this post, somewhere in the world a pregnant woman will have started hemorrhaging and her baby might soon be motherless. One thousand women die every day trying to bring new life into the world, and this toll is what drew me to shoot my documentary film, The Edge of Joy.

I encountered many of the heartbreaking and hopeful stories that underpin this global tragedy, but it was only through the people, the doctors and nurses of Nigeria that I was able to tell them. The roughly one dozen Nigerian doctors and midwives I worked with closely over the course of making the film, didn't push agendas, or act as obstructionists when I asked tough questions or wanted to follow story lines to their natural conclusions.

Nigeria is better known for corruption and oil production than as the vanguard of fighting maternal mortality, but this small close-knit group of men and a handful of women trusted me not to create an indicting portrait of pregnancy and childbirth in their West African country.

Documentary filmmaking is an art, not a science, and at times during the making of this film, the process was challenging. I always kept my questions dignified and did my reproductive health homework so I could ask informed questions in hospitals and in the communities.

Getting permission to film in such sensitive settings requires government approval, a process that Habib Sadauki, the second obstetrician/gynecologist to be trained in the Nigerian state of Kano, helped me through.

After many meetings with the Ministry of Health and a mutual understanding that I would have a "minder" assigned to me while filming in the north, I was given permission to film in tertiary hospitals and primary health centers.

What I didn't know at the time is that the then Minister of Health Babatunde Osotimehin, recently appointed executive director of the UN Population Fund, had approved the access himself. During his tenure as minister, his office approved some ground breaking research about postpartum hemorrhaging.

I caught up with Osotimehin in May of 2009 at a health conference in Los Angeles. Our scheduled time to sit down and talk on camera kept being pushed back, so I made the bold move of taking over the role of the waitress at the café where he was enjoying a coffee.

Handing him a glass of water, I introduced myself as the filmmaker who had been documenting maternal health initiatives in Nigeria. I kept going on and on and he stopped me and said something to the effect of "you are persistent and persuasive just like they say" and with that got up, and came to sit with me for more than an hour.

We discussed safe motherhood, community leadership for better healthcare and, at the conclusion of our interview he shook my hand and said "your access is continued, enjoy your next trip to Nigeria." My field director and I began breaking down the equipment and she asked why I looked dazed. I said I was not even aware our access had to be renewed.

The freedom to shoot in medical settings was crucial to documenting the harsh realities of giving birth in Nigeria. In the film, blood became a ubiquitous character: women were losing too much of it, there wasn't enough of it when you needed it and midwives were always trying to keep it from flowing.

"Hemorrhage requires that you stop the bleeding and you repair the blood loss. If you don't repair (replace) the blood loss the woman will die," Sadauki told me.

We documented a case of severe bleeding where the midwives were able to manage a patient's hemorrhage with a drug and saline until her husband found a pint of blood and she received the transfusion in time to save her life.

And there are new tools on the horizon. A low-tech first aid device, known as the non-pneumatic anti-shock garment, shunts blood out of the extremities and back to the vital organs in cases of hemorrhage. No magic bullet, but a potential game changer for women giving birth in the developing world and new hope for the health care providers.

After I showed this film recently, I was embraced by a woman in the audience who thanked me for saving the world. Locked in a bear hug with a complete stranger, I thought to myself: "Thank you, but no, I'm not saving the world, I just make films about people who are saving the world."

# # #

Dawn Sinclair Shapiro's documentary film, The Edge of Joy, which was featured on PBS NewsHour in April 2011 as a selection of the PBS NewsHour partnership project with The Economist magazine -- the Economist Film Project -- will premiere on independent Link TV on Friday, October 28, at 5 pm ET and Tuesday, November 1, at 8 pm ET, and will stream on Link TV's ViewChange.org beginning on Tuesday, October 25. The Pulitzer Center on Crisis Reporting, an international journalism organization, has created an online curriculum that accompanies the film to be distributed to high school educators around the country; educators and others can download the film for free to accompany the curriculum at www.viewchange.org.

A message from Link TV's President & CEO, Paul S. Mason:

Like all of you, I have watched the tragedy of famine as it continues to threaten the lives of millions in the Horn of Africa. I've watched and read the news reports, and I've followed the efforts of humanitarian groups and governments as they supply aid to millions of people in need. And now, as we prepare to recognize World Food Day on October 16, the urgency is particularly acute. The world is in a recession, and extreme weather patterns -- drought and more -- will likely increase. Status quo will not be enough to avert further crises -- we must do better.

In recognition of this global crisis, Link TV has teamed up with international relief and development organization, Oxfam America, to produce a half-hour documentary special that examines possible solutions to famine and hunger around the world:

ViewChange: Africa's Last Famine features the story of an Ethiopian farmer, Medhin Reda, and interviews with Francis Moore Lappé, humanitarian, activist and bestselling author of Diet for a Small Planet. The show takes a hard stance on food justice and disputes the notion that famine is simply caused by a lack of food in the global supply. According to Moore Lappé in the documentary, "the world produces more than enough for all of us to thrive...the real crisis is the crisis of human relationships, how we share in power."

I hope you will join us in watching the show online or on Link TV, in spreading the word to others, and in joining Oxfam America's efforts to end global hunger. Please sign Oxfam's pledge and click here for more information about what you can do.

Sincerely,

Paul S. Mason
President & CEO, Link TV

View online:
OxfamAmerica.org or ViewChange.org

Watch Tuesday, October 18 at 11pm ET/8pm PT
DIRECTV Channel 375 | DISH Network Channel 9410

Follow us @LinkTV
#AfricaLastFamine

[Ed Note: This article first appeared as a guest blog post on MediaRights.org]

Can social-issue documentaries play a role in helping to end global poverty?

Link TV thinks so.

Almost one year ago, the nonprofit global affairs media organization and broadcast network launched a project based on the idea that documentary storytelling, combined with social actions and the latest news, could make a meaningful contribution to the challenge of global poverty. The idea became ViewChange.org, an online portal built on the foundation of semantic Web technology that connects documentary stories to news and social actions in global poverty. In other words, in one place, people can watch character-driven stories, read the latest news about issues covered in the films, and then connect directly to action campaigns around each social issue. It’s a site and tool that’s primed for grassroots awareness and action.

The ViewChange.org platform is now a curated documentary hub with more than 400 short- and long-form character-driven documentaries from around the world – and all of them illustrate real progress toward achieving the Millennium Development Goals, which together comprise the world’s “blueprint” for ending global poverty. The portal site now includes the best stories from top global development organizations and filmmakers around the world.

I work on the project in a kind of hybrid role that combines documentary producing, communication campaign strategy and partnership cultivation with top global development organizations, including Devex, InterAction, Save the Children, UNICEF, PSI, Global Health Council, ONE, Comminit, Bread for the World and more. And thanks to the expertise of these groups, combined with the amazing repository of films now licensed to ViewChange.org, we’ve started producing half-hour TV specials in partnership with several top global development organizations – the ViewChange TV series. For each show, the narrative is informed by the expertise and objectives of the partner organization, and the main story and outreach campaign are developed simultaneously against the backdrop of the group’s organizational (and sometimes advocacy) objectives, creating a powerful campaign-style approach.

But one key to the project is simple and so powerful for those in the social-justice community to organize around specific issues – the fully-sharable/embeddable formatting of the acquired films and the final jointly-produced shows. By giving the videos, films and global development shows to groups and blogs to embed and share for their own purposes, we’re offering a tool that’s useful not only in our own campaign outreach, but for others to use in theirs. Interested in raising attention about the connection between climate change and drought in developing nations? Want to support innovative hunger relief programs in poor areas of the world? Need a documentary story that can be used in your own awareness/activist campaign to organize for purposes of advocacy or other goals? Navigating through the ViewChange.org tool provides all of these opportunities.  

Just last week, one of these jointly-produced documentary specials premiered on Link TV (Friday, August 12 and 16) and on ViewChange.org. Working closely with Bread for the World, an anti-hunger advocacy organization, the “ViewChange: Challenging Hunger” documentary special combines filmmaking from Bread for the World itself, along with short films from Oxfam and the Sundance Institute. In this particular show, the organization’s advocacy goals – to use foreign aid more effectively to help poor and hungry people – provide the narrative thru-line.

The call to action is urgent: With more than a billion people suffering from chronic hunger, the timing of potential budget cuts would be particularly devastating to developing nations. And the special debunks a key foreign assistance myth and provides new insight into the ripple effects of chronic hunger: Most Americans believe that about 25 percent of the U.S. budget goes toward foreign assistance, but, in fact, less than 1 percent supports crucial foreign assistance programs—including anti-hunger programs and food aid. The funding is vital to the continued development and management of innovative programs that provide long-term solutions to hunger.

The outreach includes a grassroots campaign to reach out to Bread for the World’s network of thousands of individual members, churches and denominations around the country, as well as reaching out through its college-age hunger activists group. Teams at both Link TV and Bread for the World are working jointly in an integrated strategic communication campaign model that includes traditional media outreach, blogging, sharing the show via embeddable links, outreach to top global development influencers, and social media.

To support Bread for the World’s work directly, check out its fact sheets and advocacy opportunities on its site: Tell Congress to create a circle of protection around funding for programs that are vital to hungry and poor people in the US and abroad.

Follow ViewChange on Twitter @ViewChange and at Facebook.com/ViewChange.

You can watch and share the full show here:

Thirty years after the CDC confirmed the first cases of HIV, millions have died, particularly in developing nations. But there's hope. Innovative HIV prevention programs -- including a peer education program from hair stylists in Zimbabwe and a media campaign promoting male circumcision in Africa -- are contributing to a decrease in the global rate of new HIV infections.

These and other stories of effective programs on the ground in developing nations are showcased in a new TV documentary, ViewChange: HIV Prevention - Looking Back & Moving Forward, that premieres on Friday, July 29, from Link TV and international global health organization PSI (Population Services International). Debra Messing, actor and PSI ambassador, narrates the half-hour show.

You can view ViewChange: HIV Prevention - Looking Back & Moving Forward online at www.viewchange.org.

You can also watch the documentary on Link TV (DIRECTV channel 375, DISH channel 9410) at the following times:

We hope you'll join us in marking this key milestone, and that you'll spread the word about what's working in global HIV prevention.

Each year, Oxfam estimates that more than 500,000 people are killed due to armed violence with countless more left devastated, displaced, traumatized, and angry.  Armed violence destroys lives, drains government resources, undermines development efforts, and fosters a culture of violence, fear, and corruption. It is big business with huge ramifications. 
   
At the moment, there is no global arms trade treaty regulating the transfer of arms. Too often, cheap yet highly destructive weapons land in the hands of those who use them to assert power insidiously and further continue a vicious cycle of violence. For developing countries, particularly those in conflict or post-conflict situations, the low-cost accessibility of weapons wreaks havoc on efforts to achieve reconciliation and development. While decades of tensions slowly settle, an arsenal of cheap, available weapons remains—stunting efforts to move forward peacefully.  Families are left displaced and devastated by the loss or injury of a family member; their home may be destroyed or no longer safe to live in, and they may be left virtually income-less with no able-bodied workers or farmland. Already struggling health care systems are overburdened; schools are forced to closed or get by with meager support; access to food becomes limited. Anger, hopelessness, and fear grow. Any tensions that may arise or continue in communities—ethnic or religious conflicts, neighbor or land disputes—are resolved through violence. And when you are angry and disempowered with no job or education opportunities—no potentials to grow or support your family, when an AK-47 or grenade is as cheap and accessible as a pint of beer, as is the case in Burundi, it is easy to see how violence remains the preferred medium for conflict resolution. Violence infiltrates every aspect of the culture; it becomes a daily part of life.
   
“Weapons call out to other weapons,” says Teddy Mazina, a journalist in the documentary film Bang for your Buck. The huge supply of cheap weapons leftover from Burundi’s civil war has contaminated his country, he says, causing an intractable cycle of violence and corrupt power that undermines all development efforts. Underlying issues such as why violence is so easily resorted to are obscured by the sheer supply and availability of cheap grenades and Ak-47s. There needs to be regulation: a path towards disarmament.
   
Bang for Your Buck beautifully illustrates this need. As winner of Oxfam’s "Shooting Poverty” contest, the film was made to galvanize the Control Arms Campaign, a global civil society alliance, of which Oxfam is a part of, calling for a universal Arms Trade Treaty (ATT). The Arms Trade Treaty (ATT) would outline universal standards for arms exporters and importers, eradicating any loopholes or variance in regulation that could be used to evade responsibility and further fuel armed conflict, poverty, and human rights violations. The Campaign calls on members of the United Nations to secure this urgent treaty—one round of negotiation is underway this week in New York with the final conference scheduled for July 2010.  You can join the campaign and help ensure the government takes this opportunity to comprehensively regulate the deadly weapons trade.
   
A universal Arms Trade Treaty is an important step towards ending irresponsible arms transfers that promote corrupt agendas and violate human rights, drain resources, and hinder development efforts in countries striving to rebuild, particularly in the aftermath of civil war. Much more needs to be done, however, in order to start over. To learn more about the struggle for new beginnings check out ViewChange.org’s new episode, Starting Over, where Bang for Your Buck is featured along with two other powerful films. In the episode you will meet Teddy Mazina as he walks you through the realities of daily grenade attacks in Burundi, learn about Rwanda’s Gacaca justice tribunals, and witness one ex-patriot’s dream to promote economic development through tourism in Sierra Leone. 

Starting Over airs on Direct TV Channel 375 and DISH Network Channel 9410 on:

Friday, July 15th 4 pm PST
Sunday, July 17th 12am PST
Tuesday, July 19th 8pm PST
Wednesday, July 20th 3am and 10am PST
Friday, July 22nd  5am PST
Saturday, July 23rd 11:30pm PST.

And can also be viewed online at LinkTV.org.

Each Mother's Day, I celebrate the two most miraculous, deliriously happy days of my life -- the days I gave birth to my two children. What I counted on during my birth experiences: health care, a safe and sanitary environment, and supportive and trained birth personnel. What would have never occurred to me, a resident of the United States having a baby in a very typical way in a wealthy nation: the day I become a mother is the most dangerous and deadly day I will face.

But in many parts of the developing world, the day a woman becomes a mother is a day too often obscured by terrible tragedy and danger. She will face losing her baby and losing her own life - on a day and occasion that we commemorate with cards and flowers here in the United States as Mother's Day.

According to international development organization, Save the Children, "around the world, more than 350,000 women die each year from complications of pregnancy and childbirth, and millions more develop some kind of disability. When a mother dies, her children are much more likely to be poor, to drop out of school, and to die before age five." The ripple effect is dramatic.

To take a deeper look into the lives of the world's mothers, I was fortunate to have the opportunity to work with independent non-profit broadcaster, Link TV, and Save the Children to co-produce a new half-hour documentary that takes viewers on a global tour of the best and worst places in the world to be a mother. (Conspicuous plug: You can view online at www.SavetheChildren.org/world-mothers or www.ViewChange.org beginning on May 3, or watch the broadcast on Link TV on Friday, May 6 and Tuesday, May 10. Check time and channel info.)

Based on Save the Children's just-released 2011 "State of the World’s Mothers" report, the special -- ViewChange: The Mothers Index -- takes viewers on an international journey to learn what it takes for global mothers and their children to thrive, introducing us to young moms and spotlighting programs that are changing the odds. In a unique collaboration in "global development storytelling," the show -- part of Link TV's ViewChange.org project that combines global development progress stories and direct action -- includes stories from the ONE campaign's Living Proof series.

WATCH "THE MOTHERS INDEX":

So, what's the data behind the stories? For its 2011 report, Save the Children conducted a comprehensive study of 164 countries, and compiled a "Mothers' Index." At the top of the index, women have access to excellent health services, skilled health workers, and opportunities for education and advancement. But the gap between the top and bottom-ranked countries is dramatic. At the bottom of the list, one in three children suffers from malnutrition, and one in 30 women will die from pregnancy-related causes. (See the full report at www.savethechildren.org)

When you watch, you’ll be struck -- as I was -- when you hear the story of one young mother who had buried eight babies and prayed that the ninth would live to see his first birthday. And you’ll hear from a 19-year-old mother in Nepal, nine months pregnant, as she matter-of-factly states, "My last baby was breech-born, and this time, I just might die."

But the terrible odds are not the whole story. The real story is the incredible strength and spirit of these mothers around the world -- and the importance of institutional solutions and government programs that are changing the statistics in preventable scenarios.

For example, we learn about the commitment from Sierra Leone’s government, which has just implemented a new program to provide free health care for pregnant women and children under five.

In Malawi, grandparents and village elders are now being trained as community health workers -- a tremendous program that's contributing to Malawi's breathtaking success in under-five child mortality over the past 20 years. Since 1990, Malawi has cut its under-five mortality rate in half thanks to its government’s commitment to programs like this -- a feat that seems even more remarkable considering that 40 percent of the Malawi population lives in poverty.

In rural Bangladesh, empowering girls through education will change the cycle of poverty, creating a ripple effect over the generations. And in India, one mother observes that "if you are uneducated, it is as if you have only one eye." The simple act of giving bicycles to girls -- to allow them to travel to school -- is changing the lives of young women in some of the poorest parts of the country.

What's the hope and mission of a project like this? To learn, of course, and to be inspired by the universal strength of mothers in all parts of the world -- and to take action and support programs that are working. For more info and actions you can take, visit www.ViewChange.org, click on the show, and consider the actions in the "take action" section of the player.

Happy Mother's Day.   

* * *

Caty Borum Chattoo is Assistant Professor at American University’s School of Communication in Washington, D.C.  As a documentary producer and strategic communication consultant, she collaborates with Link TV and ViewChange.org.

Cambria Matlow is a freelance film director who has worked on several short films probing controversial world issues, and served as manager of non-theatrical programming at Film Movement, an independent and foreign film distribution company. Matlow makes her documentary directorial debut in Burning in the Sun, the story of a budding entrepreneur inspired to make a positive impact on his homeland community in Mali. To fund this ViewChange Online Film Contest-winning project, Matlow tapped into her own entrepreneur potential and co-founded Birdgirl Productions in 2005. She writes in the Huffington Post about why she chose her film’s aspiring protagonist:

"Twenty-six-year-old charmer Daniel Dembélé is equal parts West African and European, and looking to make his mark on the world. Seizing the moment at a crossroads in his life, Daniel decides to return to his homeland in Mali and start a local business building solar panels — the first of its kind in the sun-drenched nation. Daniel's goal is to electrify the households of rural communities, 99 percent of which live without power.

"For us, Daniel's work shatters notions of the need for African dependence on outside aid and embraces the view that ultimately it is Africans who will develop Africa in their own way.

"It is important to us for the film to showcase him as an African leader, not only of his country, but as a global trendsetter. So not only do viewers come away with a greater understanding of the kind of development that makes the most sense for Africa, but a sense of profound inspiration that they can take the action they have seen and apply it in their own communities."

For an inside view on Daniel's daring, charisma and intelligence, watch Burning in the Sun:

Read Cambria Matlow's full article in the Huffington Post.

Robin Blotnick has worked as a freelance editor, and as a developer at Walden Media. His current project, "Gods and Kings," is a feature documentary about media, magic and popular culture in the Mayan highlands of Guatemala. If it is anything like his award-winning entry for our ViewChange Online Film Contest — Chocolate Country — then we want to see it! Chocolate Country is a catchy story about a group of guitar-plucking cacao farmers in the Dominican Republic. In the Huffington Post, Blotnick describes the idea behind his work:

“The story I set out to tell was the story of chocolate itself. I wanted to show city people what a mazorca of cacao looks like when it's cut open to reveal its syrupy white seeds. And I wanted to reveal the faces of the men and women who grow and harvest the ingredients for our chocolate bars.”

The short film features the lush, beautiful rainforest region of Loma Guaconejo. The campesinos (farmers) of the area had decided to stop competing with each other against the harsh competition set out by the big cacao companies, and were now working together in a cooperative. They work to directly market an improved, organic product. Blotnick expresses his admiration for their enthusiasm to engage in their community:

“People always remark at how, despite their poverty, the cacao growers in Chocolate Country seem genuinely happy. I believe they're happy because they're empowered. Working together, they're taking some control over the fate of their community. My wish for the people of Loma Guaconejo is that they develop in a way that doesn't alleviate the bad by sacrificing what's good: the freedom of working without a plantation or factory boss, the music and stories they have time to create and share, their ties to the land and, most of all, their ties to one another.

"While being a "conscious consumer" no doubt does some good (or, more accurately, un-does some bad), I'm under no illusion that it's enough. If we really want to transform the conditions that maintain human suffering, we'll have to transform ourselves first, to break out of the passive role of consumer and unite with our neighbors to actively engage the forces of history. In other words, we'll have to be more like the members of the Loma Guaconejo cooperative.”

To hear the music and stories of the empowered campesinos, watch Chocolate Country below:

Read Robin Blotnick full article in the Huffington Post.

When we launched the ViewChange Online Film Contest we encouraged entries of all genres – and we got them! One of the most creative – and certainly the catchiest – entry was Peter Jansen’s “Trash is Cash,” which won the contest’s “Sustainability” award.

Peter Jansen has worked as art director and production designer in film and TV for 25 years. He now lives and works in Kenya, finding creative ways to combat poverty in the slums of Nairobi. There, Jansen discovered a group of motivated youth who use hip-hop music to call attention to an important issue in the city—recycling. Jansen writes in the Huffington Post about the youth group Walfame (the Kings) and the goal they are trying to achieve through hip-hop:

Jansen created the music video “Trash is Cash” to highlight the positive, transformative powers of the music and activism. Watch the talents of these hip-hop stars below:

Read Peter Jansen’s complete article in the Huffington Post.

This past November, we announced the winners of our ViewChange Online Film contest - a competition to find stories of progress in tackling the UN Millennium Development Goals around the world. Our winners represented the best diversity of themes and styles we could have asked for: an animation about female empowerment, a music video about recycling, a comedy about HIV awareness, and much more. And now that the contest is complete, we've seen our winners receive some much-deserved viewership and press. Most recently, each of the six winners was invited by the Huffington Post to write about their filmmaking experience. What inspired them to pick up a camera? What issues were they trying to tackle?

Robby Bresson is a filmmaker in Kenya and the head of the production company X Media. He became very interested in the role that witch doctors play in many African cultures, and in the interplay between witchcraft and modern medicine. In East Africa, says Bresson, witch doctors can employ some bizarre and violent practices to treat illnesses like HIV. In his January 4th Huffington Post article, Bresson writes,

Bresson took these questions and created The Witch Doctor, a comedic short about a man diagnosed with HIV who turns to witchcraft for help. The witch doctor's advice, however, is not what he expects. Watch The Witch doctor below:

Read Robby Bresson's complete article in the Huffington Post.