Dean's Beans

What is CSR?

CSR stands for "Corporate Social Responsibility".  These days, many thriving companies have CSR initiatives dedicated to looking at employee rights, origins of products, environmental impact, philanthropic activities, etc.  But how do you know if companies are telling the whole truth?  Or, if they are "greenwashing" to boost their image?  We as consumers don't always have the tools needed to make the most responsible purchases, or support the most responsible company. 

 

Real ConversationsThe key is this: Communication.  Link TV's "Profiles in Corporate Culture" provide the resources, you provide the feedback.  Tell our sponsors what you think!  Leave video comments, or have a Real Conversation via text or video with our sponsors!

 


 

 

"The Business of Change"

This special Link TV mini-documentary discusses a new business model promoted and executed by Dean Cycon, Dean's Beans Founder and CEO. His model, which he challenges other companies to adopt, is based on the idea that business can be a vehicle for social change, while also maintaining profitability.

 

 <-- Watch this piece and tell Dean what you thought. Leave a comment, or start a Real Conversation!

 

More About the Beans

Dean's Beans

Dean's Beans® is a Fair Trade coffee distributor based in Orange, Massachusetts, USA. Dean's Beans owner Dean Cycon promotes the theory that a for-profit company can have a flourishing bottom line without compromising business ethics (aka, stepping on the little guy). In fact, Dean sees the growth of his company not as a goal, but instead, as a natural product of responsible business. Learn more...

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Tour the coffeelands with Dean in his book "Javatrekker"

 

 

Explore the coffeelands with Dean in

Javatrekker: Dispatches from the World

of Fair Trade Coffee, and get an inside look

at the coffee you drink and the people who

grow it.

Javatrekker

Javatrekker Sampler Kit 

 

And every great read deserves great coffee! The Javatrekker Survival Kit includes six 4 oz. coffee varietals from the countries explored in Dean's award-winning book.

 

 

 

 

Coffee Farms Around the World:

Click on the different pins to learn more about where Dean gets his beans!


View Coffee Farm Locations in a larger map

 

Why Sponsorship? Why Dean?

In a new initiative, Link TV is partnering with corporate sponsors to raise awareness around positive change through business. Now, more than ever, the idea of Social Responsibility has entered into the ingredients of a successful business practice, and Link TV is exploring this new corporate culture. More about the initiative.


Dean's Beans® was chosen as our first sponsor not only because it encompasses a wealth of unheard stories from coffee farmers around the world, but also Dean's Beans founder Dean Cycon happens to represent one of the smallest company members of the UN Global Compact. Dean's method of CSR involves personally visiting every coop that supplies his coffee in order to ensure that Fair Trade standards are being met to protect the growers, their families, and their communities.

 

Dean Cycon with Coffee FarmersCoffee CherriesDean with Grower

 


Sweet Success - Using Chocolate to Defeat Cocaine in Peru

Cocoa pod on treeDuring my recent visit to Oro Verde Cooperative in Amazonian Peru, I stayed with a number of indigenous farmers who are supplying us with an incredible cocoa. It is incredible for its taste – last month our farmers took first and third place in the World Chocolate Competition in Paris!- but it is equally as incredible for the story behind the cocoa. These brave farmers have been growing cocoa beans as a replacement for the coca they have grown in the past to feed the deadly narco-traffic in cocaine.

We were the first company to import coffee from their village called Akan Shamboyaco (it was Alto Shamboyaco until my visit, when the people decided to reclaim the full name of their village from the Spanish Alto, meaning “high”). We are also the first and only company to import their sugar, paying the villagers ten times the amount they get on the local market. Yet it is the cocoa that has the most profound impact on the villagers’ lives.

Cocoa beans inside podCoca is an essential part of indigenous spirituality and the daily work life of many of the indigenous groups along the Peruvian Amazon and highlands. It provides energy for working at high altitudes and essential amino acids and vitamins not readily available in local foods. No problem there. But for the last two decades outsiders have come in and morphed the benign coca plant into the essential ingredient in cocaine production. In fact, by the end of the 1990’s this area accounted for more than a quarter of all cocaine production in Peru. The farmers received good money for the coca leaves that grow so easily here, but the price many paid was higher than the income gained. Farmers were harassed by Peruvian military and often arrested and jailed. Brutal narco dealers often forced farmers to grow more and more coca, kidnapping children (especially boys) to insure compliance and to gain “recruits” for the narco battles and allied extremist movements like the Shining Path, which was largely funded by cocaine. Drug dealers also set up cocaine processing sites throughout the jungles around Akan Shamboyaco and the many rivers in the Amazon basin at the foot of the area. The processing involved many hazardous chemicals, which were left to flow into water sources, poisoning fish and making water undrinkable.

Cocoa beans drying in the sun“It was a bad trade for us”, said Belmar sadly.  Belmar is a traditional leader in the village, although only in his late twenties.  We sat around a lantern at his house one night, hearing stories of political and social struggle of the people here. But Belmar brightened when he spoke of the economics of cocoa and coffee these days. “We still have a lot of problems in our community, but the money from the cocoa and the coffee is much better.  We don’t have to worry about the coca problems anymore.”

Oro Verde has done an amazing job in organizing so many isolated villages into a powerful and successful cooperative. But helping the villagers of Akan Shamboyaco to increase their income and gain independence from the cocaine trade may be the sweetest victory yet.

 
 

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