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Soccer: America's Late to the Party

From cafes in Paris, to street markets in Nairobi, soccer (or football as its known in much of the rest of the world) is the topic of conversation for millions around the world. FIFA, soccer’s organizing body has enlarged the number of participating nations from 13 at the first World Cup in Uruguay in 1930 to 32 in the 2010 games. The hosting of the World Cup in South Africa is testament to the growing accessibility that is soccer around the world. No other sport has as large of a reach as soccer, and it provides opportunities for players from around the world to excel. Soccer is perhaps the most widely globalized aspect of world culture.


So why hasn’t it caught on in America? Soccer is perhaps the last real example of American isolation. . Sport is the one area in which American influence isn’t truly worldwide.  America’s national pastimes, baseball and football have little reach across the globe. Although baseball and basketball stars have seen modest successes overseas, their fame is much more limited than global stars like Christian Ronaldo or David Beckham. It’s telling that a German, Ghanaian, and and a Guatemalan can all relate on a basic level about a subject that most Americans have little to no real awareness of. In a world where globalization has tied even the most improbable nations together, America stands alone yet again.


This isn’t to say soccer is a completely foreign to Americans; it’s just that it’s viewed in a much different light. In a large number of nations around the globe, soccer is the national sport. In America, it’s best known as a popular afterschool sport for school aged children. For much of America’s history, soccer has been an afterthought, trailing far behind baseball, football and basketball in terms of commercial popularity. The fact that millions of American children play soccer hasn’t quite translated to enthusiasm for major league soccer events.


That doesn’t mean Americans will always only associate soccer with AYSO (American Youth Soccer Association) games and SUV driving soccer moms. The phenomenon that is soccer is beginning to seep into the American psyche. The World Cup being staged in the United States in 1994, certainly helped bring Americans more awareness of the sport. The arrival of highly paid European players to the US’s Major League Soccer (including David Beckham’s $250 million five-year contract with the Los Angeles Galaxy), show that investors believe that soccer can be a winner in America.

 

Whether you’re a sport fan or not, it might a good sign that more and more Americans are following soccer. It might help us become more connected with the world, or at least give us greater exposure to those outside our borders. Sports have always been a source of quiet diplomacy. America should use every chance it gets to engage other nations through peaceful means, and soccer is a great way to do that. Of course, soccer won’t bring world peace overnight but it’s a worthy goal.

 

 
 

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Winning Work in Hard Times

This week, Global Pulse goes beyond today's front-page news of exec bonus furor and reports on human-scale examples of the economic crisis. From struggling carpet weavers in India to sober singles in Moscow and jobless college graduates in South Korea, we examine how gainful work is won in a new era of contraction.

 

In the U.S., the U.K., and South Korea, public service is billed as the next great wave of labor opportunity. The News Hour at PBS reports that more and more young Americans are turning to government and non-profit programs like the Peace Corps and Teach for America. Likewise, the Independent chronicles a generation of young Britons eager to jump from the boardroom to the classroom as grade school teachers. And from Seoul today comes word that the South Korean government will create up to 550,000 temporary jobs in coming months, many of them for young graduates to work in fields like education.

 

But a less rosy portrait of labor emerges from the European Union and Malaysia, where migrant workers have experienced devastating recent changes in status. Der Spiegel interviews Mongolians in Prague, Poles in England, and Ecuadorians in Madrid who explain that jobs are newly few and far between. Across the globe, Al Jazeera English speaks to Bangladeshis locked out of Malaysia, their visas unexpectedly revoked.  

 

Will these labor changes prove fundamental and long-term? Or will we soon see a return to boom-era ways of expansion, open borders, and private enterprise?

 
 

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Selling the Bailout

The House plans to vote today on a scaled-back $15 billion bailout backed by Democrats and the White House intended to keep GM and Chrysler in business through late March. Ford's slightly better financial portfolio will allow it to sit out this round of proposed aid. The measure though may face a fatal filibuster from Senate Republicans, despite several weeks of back-and-forth negotiations.

 

One anti-bailout argument has been that the Big 3's workers must cut back on their lavish $73 an hour compensation. But as David Leonhardt writes in the New York Times today, "Big Three workers aren't making anything close to $73 an hour (which would translate to about $150,000 a year)." American auto workers do claim more generous health and retirement benefits than their foreign auto worker counterparts, but the actual take-home pay of the two groups is  roughly comparable.

 

We are more likely to agree with Leonhardt's conclusion, that American automakers are failing less because of outdated labor costs, and more so because most Americans no longer care for their outdated cars.

 
 

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