As Global Pulse first reported last month, initial reaction to piracy off the East African coast has at times tended towards the comedic.

But visions of Hollywood epics are crumbling with this week's audacious hijacking of a Saudi oil tanker. The latest Global Pulse examines global media response and finds a more bewildered tone. Why is this happening? And what can recent events in Somalia tell us about the future of this highly lucrative enterprise? Watch the episode here.