Jaffa - The Orange’s Clockwork narrates the visual history of the famous citrus fruit originated from Palestine and known worldwide for centuries as "Jaffa oranges". The history of the orange is the history of this land. Through photography and cinema, poetry, paintings, workers of the citruses’ industry and historians, memory and present mythologies, Palestinians and Israelis cross and combine. The close reading of the Jaffa brand's visual representation is a reflection on western orientalist phantasms surrounding the ‘holy land’ and the ‘State of Israel’ and a tool to reveal the untold story of what was once a commune industry and symbol to Arabs and Jews in Palestine.
(Film Review by KenG - 3/29/11) After writing my blog for LAILA’S BIRTHDAY, a film about the anxiety of living in the West Bank, I was looking forward to screening Eyal Sivan’s documentary JAFFA - THE ORANGE’S CLOCKWORK. I imagined that the extraordinary branding success of the Jaffa orange--a brand name that in the 1970’s was second only to Coca Cola in worldwide recognition—would be a bright spot in an area usually associated with unrelenting conflict...(read more)
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This film originally aired as part of Doc-Debut, a series on Link TV highlighting unique and groundbreaking international documentary films. Each week features the US television premiere of a new foreign doc, offering American audiences unprecedented perspectives on world events and culture, as seen through the eyes of individuals across the globe. The series also provides a unique outlet for films by independent directors and producers to reach a much wider international audience.