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Jaffa - The Orange's Clockwork

Jaffa - The Orange's Clockwork

The orange may not seem like the most obvious point of departure for an examination of the Israeli-Palestinian conflict, but during the last century, the disputed border area between Israel and the territories was one of the world's biggest exporters of this 'orange gold.' Director Eyal Sivan reconstructs how Jaffa started out as a Palestinian place name before becoming an Israeli brand name, and how the orange harvest shifted from a joint undertaking into a symbol used by both parties in the escalating conflict. The filmmaker uses a great deal of archive footage, accompanied by commentary from a range of experts, who watch them projected on the walls of their offices or on tablecloths hung up in their living rooms. From historians to art experts, poets to political analysts, each gives his or her perspective on the archive footage, which over the years has become increasingly laden with ideological significance. Orange eaters and pickers -- many of whom remember the more harmonious times when Jews and Arabs still worked side by side in the orchards -- also have their say.

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Jaffa - The Orange's Clockwork
Category: Documentaries
Regions: Middle East

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Jaffa - The Orange’s Clockwork narrates the visual history of the famous citrus fruit originated from Palestine and known worldwide for centuries as "Jaffa oranges". The history of the orange is the history of this land. Through photography and cinema, poetry, paintings, workers of the citruses’ industry and historians, memory and present mythologies, Palestinians and Israelis cross and combine. The close reading of the Jaffa brand's visual representation is a reflection on western orientalist phantasms surrounding the ‘holy land’ and the ‘State of Israel’ and a tool to reveal the untold story of what was once a commune industry and symbol to Arabs and Jews in Palestine.

 

KenG  

This Orange is Bitter Sweet

(Film Review by KenG - 3/29/11) After writing my blog for LAILA’S BIRTHDAY, a film about the anxiety of living in the West Bank, I was looking forward to screening Eyal Sivan’s documentary JAFFA - THE ORANGE’S CLOCKWORK. I imagined that the extraordinary branding success of the Jaffa orange--a brand name that in the 1970’s was second only to Coca Cola in worldwide recognition—would be a bright spot in an area usually associated with unrelenting conflict...(read more)

 

ACTIVATE YOURSELF WITH UNIVERSALGIVING:

Provide fresh fruit to children in Nepal with Nepal Orphan’s Home Inc.
Volunteer in Israel and the Palestinian Territories with Volunteers for Peace, Inc.

Visit Link TV's ISSUE: Food page for more action ideas.

 

About Doc-Debut

This film originally aired as part of Doc-Debut, a series on Link TV highlighting unique and groundbreaking international documentary films. Each week features the US television premiere of a new foreign doc, offering American audiences unprecedented perspectives on world events and culture, as seen through the eyes of individuals across the globe. The series also provides a unique outlet for films by independent directors and producers to reach a much wider international audience.

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Jaffa - The Orange's Clockwork
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