Just months before election year 2008, rumors circulated that the progressive talk format of KLSD (AM 1360) in San Diego was being killed. Save KLSD chronicles grassroots efforts to save the Clear Channel-owned station and exposes the negative effect of media consolidation: deregulation leading to companies owning hundreds of radio stations and the subsequent loss of local, diverse content. A large percentage of mass media is now controlled by a handful of multi-national corporations. With Rush Limbaugh and other conservatives dominating 90% of news/talk station content, is the motive to marginalize progressive views on the radio just business as usual or are politics and money involved?
Save KLSD questions whether regulators are ignoring their mandate to ensure competition, diversity, and localism in radio. The film raises timely issues -- with factors such as increasing deregulation, the corruption of money in politics and the rise of Internet-based media -- how can we restore a robust radio marketplace for the 99%, filled with a variety of viewpoints and community voices on our public airwaves?