Linguistics professor and author George Lakoff explains how Democrats in the U.S. are failing to sell health care reform by relying on the policy issues alone. Democrats, he says, are not framing the debate to defend against the conservative communication machine.

Linguistics professor and author George Lakoff explains how Democrats in the U.S. are failing to sell health care reform by relying on the policy issues alone. Democrats, he says, are not framing the debate to defend against the conservative communication machine.