Fair Trade Defined

Fair Trade Defined

In part two of an interview with Dean Cycon, Founder/CEO of Dean's Beans, Dean breaks down the definition and misconceptions of Fair Trade and certification in relatable terms to interviewer Kellie McElhaney, Founding Faculty Director of the Center for Responsible Business at the Haas School of Business at the University of California, Berkeley.

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Dean's Beans

As part of a new sponsorship initiative, Link TV explores the world of Corporate Social Responsibility. Meet our first sponsor, Dean's Beans! Learn all about Fair Trade coffee, and Dean Cycon's extraordinary approach to responsible business.
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