(Mexico) Kinky's other videos like "Soun Tha Mi Primer Amore" and "Cornman" heavily referenced Mexican life and culture, and worked well with the party rock leanings of the band. This video finds the band shedding those visual markers, as well as any their former carefree vibe. "Presidente" is a pointed critique on political agendas, accusing president Vicente Fox of being a moral chameleon on trade agreements, the environment, and health care.
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