Corporate Sponsorship | Link TV
Link TV - Quality Television Without Borders
Link TV is a national public television satellite network whose mission is to engage, inform, and inspire viewers to become more involved in the world. Link TV gives corporations effective television and digital sponsorship options that impact involved and influential consumers, community leaders and business decision-makers.
Reasons to Sponsor Link TV
Link TV offers corporate underwriters numerous unique tangible and intangible benefits. With Link TV and its multiple program genres targeted to mostly young educated adults, sponsors reach the most active and engaged public television viewers. Beyond reaching this ideal audience, a sponsor's message becomes more effective and its image enhanced in a trusted telecast environment.
Targeted Quality Programs
Link TV and public television have a reputation for providing the highest quality programs on television across a number of genres. This allows sponsors to associate their products or brands with quality as well as pinpoint target audiences.
Large Premium Audiences
Link TV reaches nearly 35 million households across the U.S. on satellite providers DirectTV and Dish Network, giving the network huge audience potential. Link TV audiences are generally younger than most of public television, with a median age of 37.6 years. These viewers have high levels of income, influence and community involvement, especially for their age.
Enhanced Sponsor Image
Link TV builds brand identification and strengthens sponsors' corporate image. Sponsors benefit from the "halo effect" of being associated with Link TV and public television, the most trusted institution in the U.S. Nearly 85% of consumers believe higher-purpose, cause-related marketing creates a positive image for sponsors; 75% of public television viewers believe that companies that sponsor public television have a commitment to quality and excellence.
Credible, Low-Clutter Environment
Corporate messages have greater impact in the low-clutter environment found only on public media. Absence of clutter, prohibition against "hard sell" spots, and trustworthiness of Link TV combine to make underwriting messages extremely credible and memorable. Public television's dignified approach to sponsor support is appreciated and respected by our loyal viewers.
Ways to Sponsor LinkTV
As comprehensive marketing campaigns grow in importance, so do Link TV’s distinctive multi-platform options to advertisers. Link TV offers sponsors unique marketing opportunities that reach both the most active television viewers and engaged digital users.
National satellite channel Link TV is part of the KCETLink Media Group, along with Los Angeles public television KCET. Link TV offers corporate underwriters penetration into nearly 35 million homes across the U.S. on either DirectTV or Dish Network.
LinkTV.org gives sponsors an even younger audience than available on Link TV television, and with even higher levels of education, income and employment. Sponsorship options of the website include banners across the site or within defined sections, webcasts, video pre-rolls - all with generally less restrictive creative elements than allowed on Link TV television. Also, extensive social media campaigns around KCET program and productions bolster sponsor awareness.