Dan Ferguson Named Senior Vice President Marketing and Communications For Public Media Group of Southern California, The Parent Organization of PBS SoCal, KCET and Link TV
Ferguson Brings Experience as Marketing Leader
With Demonstrated History Driving Acquisition and Revenue Growth
In Streaming Video Services, VOD, Premium Television and Internet Services
LOS ANGELES – April 28, 2020 – The Public Media Group of Southern California, formed by the merger of PBS SoCal and KCETLink Media Group, today named Dan Ferguson as Senior Vice President Marketing and Communications, reporting directly to Jamie Myers, Chief Operating Officer. In this role, Ferguson will lead the planning, development and implementation of marketing and communications efforts, including the expression of content brands PBS SoCal, KCET and Link TV across all communications and platforms. He will be overseeing the Marketing, Communications and Creative Services departments. With experience across a range of strategic communications, media relations, marketing and brand management programs, Ferguson will also spearhead the organization’s future efforts in digital engagement, entertainment marketing and business intelligence efforts.
“Dan Ferguson has a proven record of successfully leading campaigns that will enable our growth into the streaming business,” said Andrew Russell, President and CEO of the Public Media Group of Southern California. “After spearheading marketing activities for a number of established organizations in broadcasting that include DIRECTV, AT&T and STARZ, as well as in the non-profit sector, he has proven himself a true collaborator with a strong background in leading large cross functional projects involving internal and external stakeholders.”
Dan Ferguson brings to the position over 20 years of experience in leading the successful launch and growth of digital and subscription video services on streaming, satellite and mobile platforms. During his combined 15 year tenures at both DIRECTV and AT&T, he operated across several marketing functions, including Consumer, Lifecycle, Original Content, and Retention. Ferguson led the marketing and go-to-market strategy for the launch of several streaming services including DIRECTV NOW, WatchTV and Outfest Online Powered by DIRECTV. Ferguson was Director of Affiliate Sales and Marketing at STARZ from 2002-2006.
In addition to his professional experience, he brings a passion for community engagement and impact. From his work helping launch FosterMore eight years ago, an effort to rebrand foster care (in partnership with PBS SoCal), to serving on the Board of Directors with Outfest (the largest LGBTQ film festival in the nation), to his recent efforts to expand access to sports to underserved communities, Ferguson believes in the power of individuals to impact their communities.
“I am passionate about how this role will combine both my professional experience in media, with the profound social impact of insightful and local storytelling curated by the Public Media Group of Southern California,” said Ferguson. “I am excited to be part of the leadership team responsible for creating new opportunities in public media for Southern California and the rest of the nation.”
Ferguson is originally from Lafayette, IN and received his Masters degree in business at the University of Colorado in Boulder after studying Marketing at Colorado State University.
About the PUBLIC MEDIA GROUP OF SOUTHERN CALIFORNIA
The Public Media Group of Southern California (PMGSC) tells stories that matter through original programs that reflect the diversity of our region and through the full schedule of trusted PBS programs. Our Southern California content channels PBS SoCal and KCET are available for free on internet-connected screens via the PBS Video App and seven local broadcast channels. Our Link TV channel is available nationally on DirecTV and Dish Network. A donor-supported community institution, PMGSC sparks the sharing of ideas at in-person cultural events and community conversations and delivers social impact through a variety of services including those that prepare our most vulnerable children for school.