Metralleta de Oro
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From the outside, the flashy sign baring "The Office Night Club" on Lincoln Heights' North Broadway business corridor makes it look just like any other divey-y nightclub, mostly frequented by the neighborhood's older Latino clientele; and for the most part, this is true. Except on this particular Thursday, when the liveliness inside its narrow retro kitsch hallway rivals that of the popular Airliner venue -- home to the electronic music showcase Low End Theory -- across the street, and these two neighboring venues attract the similar crowds: hip young adult Latino Americans.
Though, at The Office, it is not indie band solo projects with cult followings nor rare punk rock groups in their original lineups that attracts the youth. It is the soulful and rhythmic bass lines of vintage cumbia and sonidero playlists assembled by Metralleta de Oro, a newly formed trio of young Mexican American DJs that have been taking over the sound system on the third Thursday of every month, for the last four months. They specialize in Sonidero, an extremely rhythmic sub-genre of the Mexican, Central and South American cumbia genre notable for its thumping repetitive bass lines and dance-inducing tempo played through powerful speakers.