Six young British consumers swap their luxury lives for the simple mud huts and shanty towns of Africa and Asia to work alongside the people who mine, manufacture, process and recycle luxury goods.

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In Britain today, what were once luxuries are fast becoming everyday items. From electrical gadgets to leather handbags and shoes, as more and more is consumed, products are becoming increasingly disposable. Would consumers care more if they knew the human cost of making luxuries? The Brits head to the isolated mining town of Ilakaka in Madagascar to discover where the gems and jewelry sold on the British high street come from.


The Brits leave Madagascar and head to one of Africa's poorest countries, Ethiopia, and its capital Addis Ababa where they join some of the thousands of locals who rely on the leather industry to survive.