In 2014, 322 pedestrians died in Bogota -- almost one death per day. More than half of street deaths (58 percent) are pedestrians. The initiative Cebras por la Vida seeks to brings attention to the lack of respect, comfort, and safety conditions that pedestrians face in the city.  

German Sarmiento founded this initiative as a citizen movement to reclaim the importance of the pedestrian crossings. Sarmiento wanted the government to assume responsibility in promoting the rights of pedestrians. 

Cebras por la Vida paints the zebra crossings in an artistic way to distance themselves from the public authorities and generate a reflection on more human models of urban coexistence.